Addicted to Sheep UK Cinema Tour: The Story So Far!

Already 5 weeks since our UK cinema tour has started! It has been a really busy few weeks and we have had growing interest for the film on a daily basis!

Our London Premiere at the prestigious Picturehouse Central cinema on Shaftesbury Avenue on August 28 was followed by a 2-week run at Picturehouse Central and a 6-day run at Bertha DocHouse, Curzon Bloomsbury in London.

Sheep at Picturehouse Central

Since then, with our needle-felted sheep, we have travelled over 1,500 miles and went to 11 Q&A screenings across the country from London to Cambridge, Newcastle and all the way to Scotland! Whether we are at small indie cinemas, larger ones or volunteer led cinemas, we have been warmly welcomed.  Addicted to Sheep has so far had 79 screenings! We have 36 more screenings booked to take place and numbers are rising on a weekly basis!

Sheep in London View

Many cinema screens have sold out in regional hot spots (including Tyneside Cinema in Newcastle which led to a 6-day run!) and lots of people passionate about indie film and sheep have also ensured our community venues DIY booking service allows us to reach places other films can’t!

Our ambition to crossover audiences, gain public and critical success seems to have come together. All and more than we ever wanted.

The film has received four star film reviews from Empire Magazine and the Guardian’s Mark Kermode described the film as a ‘rare treat’. You can read the reviews here.

In the last few weeks, Director of Addicted to Sheep Magali Pettier had the privilege to talk about the film on several radio programmes including BBC Loose Ends (listen to programme here) presented by Nikki Bedi and joined by Carol Morley, Gilbert O’Sullivan, Jon Holmes, Musician SOAK and Scottee. A bit daunting but a great experience!

Sheep Radio Newcastle

And finally one more round of good news, Tom and Kay Hutchinson and film Director Magali Pettier jointly received The Farmers Weekly Farming Champion of The Year 2015 Award, sponsored by National Farmers Union (NFU), in front of over 1,200 farmers and industry leaders who attended the prestigious ceremony at the Grosvenor House Hotel in London on Oct 1st 2015.  It was a great privilege to have over 1,200 people, in the same room, watch our trailer and hear their reaction. They all laughed in the right places even when the title was read out! You can read more about it here.

Farmers Weekly Award The Hutchinson and Magali Pettier

Thanks to the Hutchinson family, your support and that of all those involved in the making of Addicted to Sheep, it feels like a real achievement to now be able to share the film with a wide audience to show a world difficult to witness up close, especially given the current headlines about the issues farmers are facing.

Being able to engage with our audience directly either through social media or at Q&A screenings and see you all help us spread the word is really heart-warming.

We continue on our distribution journey and will be back soon for more news! To be sure you don’t miss them please subscribe to our newsletter at

For more information about the UK cinema release of Addicted to Sheep, visit our Addicted to Sheep screening times.

If you can’t see a screening near you, community and educational screenings are available. Please visit our Addicted to Sheep community screenings for more info and perhaps you can organise and book one yourself! The film is coming to Dorset, East and West Sussex and many other places thanks to our followers.

For more information about the release, read our latest newsletter here

We hope you enjoy our journey so far with our photos below!